You have a great idea. It is so obviously great that you’re hardly going to have to explain it to people. This delightful little book will teach you to become a better communicator of ideas and an inspired motivator of people, both personally and professionally.

You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.

When the repulsively ugly Coddie unintentionally saves a fairy from a spell, she does not understand the poisonous nature of the wish granted her by the fairy. The village folk no longer see her as repulsive and stinking of fish—they now perceive her as magnetically beautiful—which does not help her in her village. A young local lord saves her, but it soon becomes apparent that...(展开全部)

Whether it's a faulty memory, a tendency to multitask, or difficulty managing our time, every one of us has limitations conspiring to keep us from being organized. But, as organizational guru and former Google CIO Douglas C. Merrill points out, it isn't our fault. Our brains simply aren't designed to deal with the pressures and competing demands on our attention in today's fast...(展开全部)

An eye-opening, myth-shattering examination of what makes us fat, from acclaimed science writer Gary Taubes. In his New York Times best seller, Good Calories, Bad Calories, Taubes argued that our diet’s overemphasis on certain kinds of carbohydrates— not fats and not simply excess calories—has led directly to the obesity epidemic we face today. The result of thorough re...(展开全部)

Building upon his critical work in Good Calories, Bad Calories and presenting fresh evidence for his claim, Gary Taubes revisits the urgent question of what’s making us fat—and how we can change. He reveals the bad nutritional science of the last century—none more damaging or misguided than the “calories-in, calories-out” model of why we get fat—and the good science that has...(展开全部)

Our knowledge of fundamental physics contains not one fruitful idea that does not carry the name of Murray Gell-Mann.--Richard Feynman Acclaimed science writer George Johnson brings his formidable reporting skills to the first biography of Nobel Prize-winner Murray Gell-Mann, the brilliant, irascible man who revolutionized modern particle physics with his models of the quark a...(展开全部)

Surrealism has long been seen as its founder, Andre Breton,wanted it to be seen: as a movement of love and liberation. In Compulsive Beauty, Foster reads surrealism from its other, darker side: as an art given over to the uncanny, to the compulsion to repeat and the drive toward death.To this end Foster first restages the difficult encounter of surrealism with Freudian psychoan...(展开全部)

A horse is a horse of course unless of course the horse is Black Beauty. Animal-loving children have been devoted to Black Beauty throughout this century, and no doubt will continue through the next. Although Anna Sewell's classic paints a clear picture of turn-of-the-century London, its message is universal and timeless: animals will serve humans well if they are treated with ...(展开全部)